PlayUp betting

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Who is PlayUp?

PlayUp is Australia’s newest bookmaker. The PlayUp brand is owned by PlayUp Ltd, the owner of former betting sites: TopBetta, ClassicBet and Mad Bookie. The PlayUp brand combines the might of each of the former brands into one new betting site. PlayUp is licensed and regulated by the Northern Territory government and its headquarters are in Sydney. PlayUp promises to make betting fun by offering fantasy sports betting, traditional fixed odds betting and promotions geared towards eligible, recreational players.


PlayUp review

PlayUp is Australia’s newest betting site. The PlayUp brand launched late in 2019 and is the culmination of the former Mad Bookie, TopBetta and ClassicBet businesses. Licensed by the Northern Territory Racing Commission, PlayUp operates from offices in Sydney and is 100% Australian owned. PlayUp is owned by the PlayUp Interactive Pty Ltd, the same owner of the aforementioned former bookmakers.

There are a number of reasons why you should consider signing up with PlayUp; they provide Best of the Best on Wednesday and Saturday metropolitan meets and the Best Tote or SP product on all Australian race meets. PlayUp also provides a small number of betting promotions to residents from eligible states, if you are from NSW or WA you will not gain access to these promotions. The horse racing products available and the PlayUp betting app are the major reasons why registering a new account with them is good idea.



PlayUp Highlights

  • Australia’s newest betting site
  • Best of the Best
  • Innovative products
  • Best Tote
  • 100% Australian owned




Horse racing bet types

We rate the horse racing bet types available with PlayUp higher than those offered by both Sportsbet and Unibet. The reason is that you can regularly access Best of the Best, Top Fluctuation and the Best Tote products.



PlayUp Best of the Best

PlayUp offers the Best of the Best horse racing product. You can place bets on metropolitan horse racing meets and receive the highest dividend declared by the three national totes or the Top Fluctuation. Nowadays, only a few betting sites, provide this product.



Best Tote or Starting Price

PlayUp offers the Best Tote or Starting Price product on all Australian horse races. The product means that you can bet at anytime on any horse race and the receive the higher of four different dividends; the three national totes and the Official Starting Price. Used continually, the Best Tote or SP product can deliver similar returns to odds boost products.



PlayUp contact details

You can contact PlayUp for support from 7am to midnight every day. You can reach a support officer via telephone, live chat or email. If you wan to place a bet with PlayUp, you can do 24 hours a day via the 1800 888 001 telephone number.

  • Phone betting 24 hours: 1800 888 001
  • Support via live chat: 7am – Midnight
  • Support via email:
  • Telephone support: 1800 752 987

PlayUp FAQs

Is PlayUp Australian owned?

Yes. PlayUp is 100% Australian owned and operated.

Does PlayUp offer a sign up bonus?

No. In line with Australian legislation, PlayUp does not offer a deposit sign up bonus.

Can I bet live with PlayUp?

Yes. You can bet live via telephone by calling 1800 888 001.

How can I register a new account with PlayUp?

You can register a new account with PlayUp here.

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