Mad Bookie

Mad Bookie is now PlayUp

Mad Bookie merged with ClassicBet on October 15 2019 to become PlayUp. The new PlayUp brand combines the might of three bookmakers into one super betting site.

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Mad Bookie becomes PlayUp

The Mad Bookie brand is no longer in operation after it’s owners, PlayUp Ltd, joined the forces of three of it’s brands into one new betting company. You can read a full review of PlayUp and see all of their day-to-day promotions here.


Mad Bookie Review

Mad Bookie commenced business in 2014 with a license from the Norfolk Island Gaming Authority. In 2017, Mad Bookie was taken over by TopBetta. The acquisition was positive for Mad Bookie as it meant they were now licensed and regulated by the Northern Territory Government, and; the Norfolk Island Gaming Authority disbanded shortly after that. In 2018, PlayUp Limited bought both the TopBetta and Mad Bookie operations and, they remain their current owner. PlayUp is now the only brand in operation.



Mad BookieHighlights

  • Were Australian owned
  • Mad Lays
  • Best of the Best
  • Sports Zone






Mad Lays

Mad Bookie’s Mad Lays product was the real feature of their service. Every weekend, they effectively laid an outcome by posting high odds on a head to head outcome. Sadly, the product is no longer available as new bookmaker PlayUp has not reintroduced the promotion.



Best of the Best

Mad Bookie provided its customers the Best of the Best product. Thankfully, new brand PlayUp has retained this top racing product. It is less commonly available these days, for example, it is not available with Sportsbet.





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