Luxbet: the early days
In December 2017, Luxbet’s parent company, Tabcorp Holdings, made the decision to shut down the Luxbet brand.
Luxbet commenced operating back in 2008, introduced by Tabcorp as a brand to combat opposition from strong online bookmaking brands like Sportingbet and Sportsbet Australia. Luxbet took on the brands and in doing so provided a first-class offering to its members by providing regular bonuses and promotions that were the equal of any available in Australia.
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Luxbet bookmaker review
Whilst in operation, Australian bookmaker Luxbet was highly recommended by Free Bet Deals. Backed by entertainment giant Tabcorp, they offered one of the best online bookmaking services in Australia by providing competitive odds and great value bet types.
Having the backing of the largest betting company in Australia, in Tabcorp meant that Luxbet was able to reach out to wide audience and offer a range of services different to the TAB brand. However, the rise of the online TAB brand perhaps signalled the death knell for Luxbet, as it soon became evident that all promotion efforts were channeled through the TAB brand and not Luxbet.
Luxbet was one of the first bookmakers to offer weekly promotions to its customers These refund specials were usually available on a wide range of sports including: horse racing, AFL, NRL, A-League soccer, EPL, NBA, NFL and the tennis. The closure of their business means that these offers are no longer available.
Luxbet Best of the best racing product (Luxbet BOB)
When it came to betting products on horse racing Luxbet was hard to beat. They introduced some of the most competitive bet types in the industry including Best of the Best.
LuxDiv horse racing betting product
Another popular racing bet type introduced by Luxbet was the Luxdiv product. It paid the higher dividend declared by the 3 totes or the official bookmakers starting price.