ClassicBet is now PlayUp!

The ClassicBet brand is now PlayUp after having merged with TopBetta and MadBookie to form one betting site.

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ClassicBet has merged to form PlayUp

ClassicBet, MadBookie and TopBetta have all merged to form one new bookmaker, PlayUp. The merger allows PlayUp’s owner PlayUp Ltd to focus all of its energies and marketing investment into the new site. For more information, read our review of PlayUp.


ClassicBet Review

ClassicBet commenced business in 2014 with moderate success. In 2018, the brand was purchased by PlayUp Interactive, the owner of other bookmakers like TopBetta and Mad Bookie. The takeover brought a more professional focus to the business and, ClassicBet marketed itself as a premium betting agency. New members were assigned an account manager and betting products to suit their wagering habits. ClassicBet was licensed and regulated to operate in Australia, and were an endorsed partner of the nation’s major sporting codes.



ClassicBet Highlights

  • Premium betting provider
  • Got your own account manager
  • Top horse racing products
  • Wholly Australian owned






A premium betting service

ClassicBet was known for offering a premium betting service. When you joined ClassicBet, you got to speak with your very own account manager. During their operation, no other betting website provides a personalised service like this, and to this day, none do.



Top horse racing products

The horse racing products that were available with ClassicBet are now available with PlayUp. The Best of the Best product is the pick of all of these products.





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