ClassicBet has merged to form PlayUp
ClassicBet, MadBookie and TopBetta have all merged to form one new bookmaker, PlayUp. The merger allows PlayUp’s owner PlayUp Ltd to focus all of its energies and marketing investment into the new site. For more information, read our review of PlayUp.
The PlayUp sign up process
Open a new PlayUp Account
Make a first deposit
Start betting with the PlayUp!
ClassicBet commenced business in 2014 with moderate success. In 2018, the brand was purchased by PlayUp Interactive, the owner of other bookmakers like TopBetta and Mad Bookie. The takeover brought a more professional focus to the business and, ClassicBet marketed itself as a premium betting agency. New members were assigned an account manager and betting products to suit their wagering habits. ClassicBet was licensed and regulated to operate in Australia, and were an endorsed partner of the nation’s major sporting codes.
A premium betting service
ClassicBet was known for offering a premium betting service. When you joined ClassicBet, you got to speak with your very own account manager. During their operation, no other betting website provides a personalised service like this, and to this day, none do.
Top horse racing products
The horse racing products that were available with ClassicBet are now available with PlayUp. The Best of the Best product is the pick of all of these products.