BlueBet review

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Why BlueBet?

BlueBet is run by former Sportingbet CEO Michael Sullivan; if you are familiar with the Sportingbet brand, it should come as no surprise that BlueBet offers a bookmaking service full of value-add features. Eligible members can participate in weekly betting promotions while the list of betting products is competitive with Australia’s top betting sites. Please note: betting promotions are not available to residents of NSW or WA.


BlueBet Review

BlueBet commenced business during the 2015 Spring Carnival. BlueBet is licensed and regulated by the New South Wales government and is led by former Sportingbet boss, Michael Sullivan. A 100% Australian owned company, BlueBet was formed to take on the influx of international bookmakers that have arrived in Australia, and provide a more personalised bookmaking service.

BlueBet can offer you a vast array of betting markets on a wide range of sports. They are official partners of the AFL, NRL and major Australian sporting leagues. Eligible customers may be able to participate in betting promotions, however, residents of New South Wales and Western Australian are not able to participate. BlueBet’s top horse racing product is the Top Fluctuation.

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BlueBet Highlights

  • Wholly Australian owned
  • Value-add features
  • Top Fluctuation
  • Personalised service
  • Led by Michael Sullivan




Top Fluctuation

BluBet’s top horse racing product is the Top Fluctuation. The product gives you the highest average price for horses during official betting on a race, it is also the best product offered by Sportsbet. BlueBet does not provide the Best of the Best that is available with PlayUp.



A rails bookmaker service

BlueBet differs from the major international bookmakers like Bet365, by offering a more traditional bookmaking service. In other words, they are prepared to take on horses and provide valuable odds, as opposed to playing the risk-averse numbers game. Michael Sullivan was a former rails bookmaker and is prepared to throw up big prices if he believes an outcome is vulnerable.



BlueBet mobile apps

Like most bookmakers, BlueBet have an official mobile betting app that can be downloaded on a smartphone or tablet device. This can be extremely convenient for you as it allows you to bet anywhere on the go. The mobile app is free to download, and you can also save your log in details, making accessing bets more immediate. You can read more about this on our BlueBet App Review page.


BlueBet contact details

There are a range of customer support methods that you are able to use in order to get in contact with a member of the BlueBet team. For your convenience, we have listed the ways you can contact BlueBet below:

  • Live chat
  • Email:
  • Phone: 1800 797 644

BlueBet FAQs

How do I sign up with BlueBet?

You can join BlueBet here today and access their racing products and account features.

How do I make a withdrawal from my BlueBet account?

To withdraw funds from your BluBet account, you must first verify your account and deposit method. Withdrawals take 1 – 2 business days once your account is verified.

How do I place a bet with BlueBet?

In order to place a bet with BlueBet, you must first register an account with them. Once you are an existing customer, you will then be able to choose a market and a betting selection. Make sure you have funds in your account ready to wager.

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